More actions
What would advertising look like that respects consumers, publishers and marketers? These are rules of thumb that I would use to evaluate web ads.
Features of ethical web advertising
- Publishers and ad networks manually review all ads before they are published.
- Consumers have a clear way to provide feedback on ads they see, with a speedy, transparent, and sufficient response from a human being.
- Marketers can manually select or suppress websites or other properties where their ads are shown
Traits of unethical web advertising
- Publishers and ad networks do not review any ads, unless they are reported by a consumer.
- Consumers have no way of knowing or appealing the result of a report.
- Reviews are not speedy, resulting in harmful, malicious, and fraudulent advertisements being shown to more consumers. The publisher and ad network continue to collect revenue from ad fees.